Joseph A. Ferraro, CFRE
PULSE Marketing, Development & Communications
(a division of Ferraro Creative Productions)
Joseph A. Ferraro, CFRE, founder of
PULSE-MDC (a division of Ferraro Creative Productions) helps nonprofit organizations by creating comprehensive donor-focused and relationship-centric integrated
marketing/fundraising programs that deliver breakthrough thinking and breakout results.
In addition to his current consulting work, Joe spent over 12 years on the client-side of the industry. Most recently at The Jackson Laboratory (JAX), Joe established innovative fundraising initiatives that delivered year-over-year increases in total income and average gift, all while creative its first-ever comprehensive new donor acquisition and stewardship program along with the introduction of a rebranded and retooled middle-to major-donor giving society structure and comprehensive recurring gifts program. In addition to ushering a new wave and new way of donor stewardship and engagement through innovative social media and texting outreach Joe led the creation, development, and implementation of JAX's highly successful donor-focused stewardship/engagement publication, "The Bridge."
Prior to his time at JAX, while Director of Development at Manhattan College, Joe consistently increased income -- raising millions of dollars annually through a combination of direct response, special event and personal cultivation techniques
Prior to Manhattan College, Joe was the President and National Director of the U.S. Office of the Aid to the Church in Need – an international Catholic relief agency under the Vatican.
He served as the Director of Annual Programs
at the American Bible Society creating and leading the team responsible for increasing the donor file by over 300% -- from 190,000 to 600,000 in three years and surpassing income goals each
fiscal year -- over $20 million annually. While at the American Bible Society, Joe launched many ground-breaking programs such as the Crusade of Light that generated breakthrough results and
garnered numerous industry awards.
Throughout his career, Joe has raised over $250 million and built new fundraising entities. He got his start in fundraising on the agency-side with Walter Karl Fund Raising in the 1980s and built the fundraising division for Uni-Mail List Corp. in the 1990s. Over the years has provided comprehensive fundraising services to over a hundred nonprofit organizations including many of the nation’s largest nonprofit organizations, including the American Heart Association, Make-A-Wish Foundation of America, St. Joseph’s Indian School, Mercy Home for Boys and Girls, American Lung Association, American Red Cross among others.
Joe currently serves as Vice President of the Putnam Valley Central School District's Board of Education and as President of the Stone's Throw Theatre Company. He was a founding board member as well as educational chair and webmaster of the Westchester - NY Chapter of the Association of Fundraising Professionals and former board member of the Direct Marketing Fundraisers Association. He earned his CFRE credential in 1994 and his Master’s degree in Nonprofit Management from the New School in 1995. He has been a frequent speaker at industry events and has had articles published in periodicals such as the Non Profit Times and DM News.
Our offices aren't here, but it is a beautiful picture isn't it?
Throughout our years of experience, we have
provided varied fundraising services to
numerous nonprofit organizations including among others:
Aid to the Church in Need – USA
American Bible Society
American Heart Association
American Lung Association - National
American Lung Association - Chapters
American Red Cross
American Voluntary Medical Team
Boys & Girls Clubs of America
Boys & Girls Town of Missouri
Catholic Campaign for America
Catholic Charities CYO
Culinary Institute of America
Cystic Fibrosis Foundation
Disabled American Veterans
Hospice of Northern Virginia
Hospital for Special Surgery
The Jackson Laboratory
John Wayne Cancer Center
Lend-A-Paw Animal Relief Foundation
Make-A-Wish Foundation of America
Mercy Home for Boys and Girls
Muscular Dystrophy Association
National Easter Seal Society
Paralyzed Veterans of America
Public TV and Radio - Various
Ronald McDonald House Charities - Various
Salvation Army - Various
Shelter Against a Violent Environment (SAVE)
Albert Schweitzer Association
St. Joseph’s Indian School
St. Louis Science Center
St. Vincent Catholic Medical Center Foundation
Southwest Indian Foundation
United States Golf Association
U.S. Committee for UNICEF